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An artist performing Kathakali, the traditional dance of Kerala. Photo Courtesy: Flickr
Kerala shopping festival to promote traditional craft
Sun-May 25, 2008
Thiruvananthapuram / Indo-Asian News Service
The second edition of the 46-day Grand Kerala Shopping Festival (GKSF), to start later this year, would promote the traditional and tribal crafts of the state.
"The festival will open on December 1, 2008, and unlike the first one held last year, this time it would be held in each and every municipality and corporation across the state," state Tourism Minister Kodiyeri Balakrishnan said on Wednesday.
He said the highlight of the second GKSF would be ethnic melas (fairs) to be held to promote state's products like coir, spices, handloom. An adivasi (tribal) fair would be held in the Wayanad district.
"Since we are planning this (festival) in advance, we would highlight the ethnic melas in all our tourism promotion and marketing activities," added Balakrishnan.
The government has earmarked Rs 200 million for this year's GKSF.
"The festival will open on December 1, 2008, and unlike the first one held last year, this time it would be held in each and every municipality and corporation across the state," state Tourism Minister Kodiyeri Balakrishnan said on Wednesday.
He said the highlight of the second GKSF would be ethnic melas (fairs) to be held to promote state's products like coir, spices, handloom. An adivasi (tribal) fair would be held in the Wayanad district.
"Since we are planning this (festival) in advance, we would highlight the ethnic melas in all our tourism promotion and marketing activities," added Balakrishnan.
The government has earmarked Rs 200 million for this year's GKSF.
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