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Shahrukh, Aamir unite over Bollywood cause
Tue-Apr 07, 2009
Mumbai / Press Trust of India
Bollywood superstars Shahrukh Khan and Aamir Khan closed ranks on Tuesday to voice the sentiments of the Bollywood fraternity over their demand for equal share of profit with multiplex owners.
The two actors, who are rarely seen together and are known arch rivals, donned the role of spokespersons for the producers and distributors at a press conference in Mumbai, which was also attended by other bigwigs of the industry.
"It is our responsibility to explain our problems and issues to our audiences. We as entertainers feel sorry for not being able to show new films for sometime and we are here to explain our side of the argument," said Aamir Khan.
The bone of contention between the producers- distributors and multiplex owners is the revenue sharing model, with producers demanding a 50 per cent of the earnings while the multiplex owners want to stick to the current model of 40 to 48 per cent depending on the film's performance.
Pitching for an equal share for producers, Aamir said, "There is a need to re-look at revenue sharing model. The gross and net profits made by the films have increased over the years but the share of producers and distributors remains the same."
Similar sentiments were echoed by actor-producer Shahrukh Khan, who said that the industry had not come together for a "power show" but is merely asking for "fair rights for Friday nights".
The actor added that the current situation should not be looked upon as a "strike, embargo or deadlock".
Both the actors said that they had come together to find a solution to the problem as the film industry wanted to end the crisis as soon as possible.
"All we are asking for is a fair and healthy share. All the members of the industry should benefit equally from the profits. It should be a partnership of equals," said Aamir.
Denying reports that producers had compared multiplex owners to "mafia", Shahrukh said the two parties were in a "marriage without the possibility of a divorce".
"We are like a family but perhaps a part of the family is doing wrong," said the actor referring to the multiplex owners' stand on profit sharing.
Objecting to the multiplex owners' argument that they would not bear the loss of a bad film, the actor said, "The multiplexes have no right to rate our creativity. It should be left to the audience to decide the fate of a film. We are the employees of the audience and not the multiplexes."
Shahrukh said that the entire industry was open to talks with multiplex owners 24X7.
"There is no leader in this forum. We have united to give the perspective of the film industry. It is not for the one or two per cent of the profit that we want to loot. It is for the equal rights for the creativity that we demand," said Shahrukh.
The two actors, who are rarely seen together and are known arch rivals, donned the role of spokespersons for the producers and distributors at a press conference in Mumbai, which was also attended by other bigwigs of the industry.
"It is our responsibility to explain our problems and issues to our audiences. We as entertainers feel sorry for not being able to show new films for sometime and we are here to explain our side of the argument," said Aamir Khan.
The bone of contention between the producers- distributors and multiplex owners is the revenue sharing model, with producers demanding a 50 per cent of the earnings while the multiplex owners want to stick to the current model of 40 to 48 per cent depending on the film's performance.
Pitching for an equal share for producers, Aamir said, "There is a need to re-look at revenue sharing model. The gross and net profits made by the films have increased over the years but the share of producers and distributors remains the same."
Similar sentiments were echoed by actor-producer Shahrukh Khan, who said that the industry had not come together for a "power show" but is merely asking for "fair rights for Friday nights".
The actor added that the current situation should not be looked upon as a "strike, embargo or deadlock".
Both the actors said that they had come together to find a solution to the problem as the film industry wanted to end the crisis as soon as possible.
"All we are asking for is a fair and healthy share. All the members of the industry should benefit equally from the profits. It should be a partnership of equals," said Aamir.
Denying reports that producers had compared multiplex owners to "mafia", Shahrukh said the two parties were in a "marriage without the possibility of a divorce".
"We are like a family but perhaps a part of the family is doing wrong," said the actor referring to the multiplex owners' stand on profit sharing.
Objecting to the multiplex owners' argument that they would not bear the loss of a bad film, the actor said, "The multiplexes have no right to rate our creativity. It should be left to the audience to decide the fate of a film. We are the employees of the audience and not the multiplexes."
Shahrukh said that the entire industry was open to talks with multiplex owners 24X7.
"There is no leader in this forum. We have united to give the perspective of the film industry. It is not for the one or two per cent of the profit that we want to loot. It is for the equal rights for the creativity that we demand," said Shahrukh.
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