A bra and thong set with a matching necklace studded with over 7,000 Swarovski crystals, worth approximately $227,000, stole the show at the Triumph Ultimate Support Exhibition gala launch in Kuala Lumpur on April 12, 2008.

It took over 250 hours to hand-sew the 7,256 diamond-cut crystals to this specially designed bra and thong set that weighs 805 gm, The Star newspaper said Saturday.

Triumph, with a 122 years worth of history in lingerie making, also unveiled its new logo design at the launch.

"We at Triumph are proud to present the brand's new logo that reflects our dedication to comfort, fashion, innovation and perfection. Its simplicity declares a steady modern image and the start of a new era for us," said Triumph marketing director Leow Sun Huat said.