The Maha Kumbh Mela 2025, to be held from January 13 to February 26 in Prayagraj, promises not only spiritual enrichment but also significant economic benefits. This mega event, held every 12 years, will see 40 crore pilgrims, compared to 25 crore in 2019, marking a massive 60% increase in footfall.
Prime Minister Narendra Modi, during his visit to Prayagraj, inaugurated development projects worth Rs 5,500 crore to enhance the city’s infrastructure for this monumental event. Spread over 4,000 hectares, 20% larger than in 2019, the Mela grounds will be divided into 25 sectors, hosting an expanded tent city with 1.6 lakh tents, twice the size of 2019.
Newly added features include:
- 9 pucca ghats (up from 4)
- 30 pontoon bridges (up from 22)
- 400 km of temporary roads (35% increase)
- 67,000 streetlights (up from 40,000)
To ensure uninterrupted services, two power substations and 66 transformers have been installed, while 1,249 km of water pipelines (up from 1,049 km) will supply over 200 water ATMs and 85 water booths.
The government has planted over 3 lakh saplings to create a greener environment and expanded street art and mural areas to 18 lakh square feet. Hygiene remains a top priority, with 1.5 lakh toilets and 10,000 sanitation workers dedicated to maintaining cleanliness.
Convenience for Pilgrims: Buses and Trains
The Uttar Pradesh Transport Department will operate 550 shuttle buses and 7,000 roadways buses, with bus stations increased to seven. Meanwhile, Indian Railways plans to run 13,000 trains, including 3,000 special ones, to accommodate 1.5 to 2 crore passengers during the event.
Massive Economic and Branding Opportunities
The Maha Kumbh Mela has evolved into a significant economic engine. The 2019 Kumbh generated Rs 1.2 lakh crore in revenues, while the 2025 edition is poised to surpass this milestone.
Brands are investing heavily, with Rs 3,000 crore allocated to advertising and marketing. Companies like HUL, Coca-Cola, ITC, Dabur, and Paytm are leveraging this platform for consumer engagement through interactive booths, VR zones, and branded lounges.
As per Raj Mohanty of Crayons Advertising, “This is the largest religious gathering in the world, and brands are keen to gain maximum traction.”
A Boost to Uttar Pradesh’s Economy
Chief Minister Yogi Adityanath emphasized the event’s economic significance. The state allocated Rs 2,500 crore in the 2024-25 budget for the Maha Kumbh, matching the previous year’s allocation. Additionally, the central government approved a special grant of Rs 2,100 crore.
With preparations in full swing, Maha Kumbh 2025 will redefine the scale of spiritual and economic gatherings. From its eco-conscious approach to its massive infrastructure, this event promises to set a new benchmark in global festivals.
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