Inking an exciting deal, Air India has teamed up with Merlin Entertainments. It will now enable its loyal members to earn reward points when purchasing tickets to Legoland theme parks.
As per this deal, Members of Air India’s Flying Returns program can now accumulate up to 10 Reward Points for every 100 Indian Rupees spent at five participating Legoland locations. These locations include Windsor (UK), New York and California (USA), Dubai (UAE), and Malaysia.
To earn Reward Points, Flying Returns members must book their tickets online.
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Talking about deal, Air India marketing head Sunil Suresh said ‘Flying Returns is rapidly evolving into one of the most attractive airline loyalty programs globally. This partnership exemplifies our commitment to delivering exceptional value and experiences to our loyal guests.’
We had an incredible time celebrating our new partnership with LEGOLAND® Parks. Sunil Suresh, our Head – Marketing, Loyalty & Ecommerce and Dominique Sidley, Global Sales Director – Indirect Channels, Merlin Entertainments, signed the MOU, marking the beginning of an exciting… pic.twitter.com/iqivwJiP5N
— Air India (@airindia) August 9, 2024
While announcing partnership, Global Sales Director at Merlin Entertainments Dominique Sidley said,
‘We’re thrilled to announce this official partnership with Legoland Windsor. India is a key market for us, and we are dedicated to offering the best entertainment options for Indian consumers. We look forward to expanding this collaboration with Air India to include our other attractions in the future.’
This announcement is a significant part of Air India’s ongoing effort to enhance the Flying Returns program as the airline advances through its five-year transformation journey.
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In the past 18 months, Air India has added over 50 partners to Flying Returns, providing members with increased ease, more rewards, and enhanced recognition.
