Titan, India’s premier watchmaker, has launched its latest campaign, ‘Find Your Joy’, embracing the fusion of fashion and self-expression. This vibrant campaign aims to celebrate individuality and personal style, helping you discover a Titan watch that perfectly aligns with your personality and brings joy to your life.
In a time when conformity often overshadows personal expression, the ‘Find Your Joy’ campaign focuses on uncovering your unique style. It features four fashion themes, each representing different facets of personal expression:
- Sporty: Designed for those with an active lifestyle, this theme caters to adventure and spontaneity.
- Minimalism: For those who appreciate simplicity and the elegance of ‘less is more.’
- Bold: Ideal for individuals who make a statement and infuse standout pieces into their style.
- Quiet Luxury: Perfect for those who value understated sophistication and quality over overt opulence.
Additionally, the campaign highlights a range of couple watches, allowing you and your partner to share joy through a stylish expression of elegance. Each watch in these themes showcases a variety of shapes, materials, and colors, reflecting Titan’s commitment to design innovation.
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Aparna Ravi, Marketing Head at Titan Watches, explains, “Find Your Joy is a celebration of self. It’s about choosing a watch that resonates with your spirit, reflecting your passions, and showcasing your journey. In a world driven by trends, true joy lies in discovering your style and expressing what makes you, ‘You.’ A Titan watch becomes an extension of this journey, embodying your story on your wrist.”
The campaign features captivating visuals that illustrate distinct styles—from showcasing the joy of sports activities to the elegance of quiet luxury. These visuals highlight the watch as a representation of individual style and a reminder of what truly resonates with you.
The Find Your Joy campaign includes over 21 watches across 5 collections, with prices starting at INR 9,495. To discover your style and find your joy, visit titan.co.in or your nearest Titan store.
Titan Company Limited, originally Titan Industries Limited, was established in 1987 as a joint venture between the Tamil Nadu Industrial Development Corporation (TIDCO) and the Tata Group. Since then, Titan has diversified into jewelry, eyewear (Titan Eyeplus), fragrances (SKINN), and sarees (Taneira). Today, Titan stands as a leading manufacturer and retailer in watches, jewelry, and eyewear, transforming these industries and achieving a revenue of INR 21,052 Crore for the fiscal year ending March 31, 2020.
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