Reliance Retail’s luxury beauty brand, Tira, opened its grand flagship store at Jio World Plaza in Mumbai on Wednesday, setting a new benchmark for beauty shopping in India. Spanning an expansive 6,200 sq ft, the store has been designed to offer an immersive luxury shopping experience, rivaling global beauty standards.
Tira’s flagship store is not just a retail space—it’s a destination in itself. Every corner of the store has been thoughtfully designed to create an ambiance that epitomizes luxury and sophistication, offering customers a space where beauty meets elegance. Shoppers can explore a curated selection of high-end international beauty brands, all within a setting that celebrates refinement and attention to detail.
Isha Ambani, the Executive Director of Reliance Retail Ventures Limited, shared her vision for the brand’s future during the launch. She said, “At Tira, we are creating a destination that redefines luxury in beauty for India, blending world-class brands with elevated services to craft an experience unlike any other. Our Tira flagship store at Jio World Plaza represents a commitment to celebrating beauty in its finest form—where every detail is designed to indulge, inspire, and transform. We are excited to invite our customers on this extraordinary journey into luxury beauty.”
Among the many luxury services offered at Tira, one of the most notable is the “Dior Addict Beauty Ritual”—a five-step skincare and makeup treatment that delivers a radiant look. Customers can also experience Armani’s signature makeup application, which embodies the brand’s timeless style, or visit the YSL boutique for a premium makeup service focused on enhancing the face, eyes, and lips, bringing Yves Saint Laurent’s bold essence to life.
The Scent Room at Tira is a true haven for fragrance enthusiasts. It provides an immersive olfactory journey with a curated selection of the finest international fragrances, alongside limited-edition collections. This space invites customers to explore each scent’s unique story and find one that resonates with their personal identity, making the experience a memorable part of their visit.
For those seeking personalized skincare treatments, Tira introduces exclusive in-store services at the Tira Beauty Suite. Among its signature offerings, the “Signature Glow” facial is a quick revitalizing treatment designed to restore luminosity, while the Youth Elixir and Aqua Infusion facials target signs of aging and dehydration, respectively.
In an industry-first move for luxury beauty retail in India, Tira also features Augustinus Bader’s renowned signature facials. Known for their use of luxurious products and advanced techniques, these facials promise visibly radiant and glowing skin, available only at Tira’s Mumbai flagship.
With its stunning design, luxurious offerings, and exclusive services, the Tira flagship store at Jio World Plaza redefines the beauty shopping experience, making it an unparalleled destination for luxury beauty in India.
(WITH ANI INPUTS)
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