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Tesla, the world’s leading electric vehicle (EV) manufacturer, is officially entering the Indian market with its first showrooms set to open in Mumbai’s Bandra Kurla Complex (BKC) and Delhi’s Aerocity. This marks a significant milestone for the Indian automotive industry as Tesla establishes its retail and experience centers in the country’s prime commercial hubs.
Tesla’s Mumbai Showroom at Maker Maxity, BKC
Tesla has secured a showroom space at Maker Maxity in BKC, Mumbai’s premium business district, on a five-year lease. Spanning 3,000 square feet on the ground floor of a commercial tower, the showroom will offer an immersive experience for prospective buyers. The company is reportedly paying ₹35 lakh per month in rent, making it one of the highest rental agreements in India’s auto industry.
BKC, known for hosting top global corporations and luxury brands, is a strategic choice for Tesla. The showroom will include dedicated parking spots and a premium customer experience center to showcase Tesla’s cutting-edge technology and EV models.
Tesla’s Delhi Showroom in Aerocity
Simultaneously, Tesla has finalized a 4,000-square-foot showroom in Aerocity, near Indira Gandhi International Airport (IGI). The space, located in a Brookfield-owned commercial property, has been secured at an estimated monthly rent of ₹25 lakh. This location is strategically chosen to attract Delhi-NCR’s high-end clientele and serve as a key hub for Tesla’s North India operations.
Tesla’s Expansion Plans in India
Tesla has been exploring the Indian market for years, with its plans gaining momentum after CEO Elon Musk’s meeting with Prime Minister Narendra Modi in the U.S. last year. The company had previously paused its India entry in 2022 but resumed its search for showroom locations in late 2023.
Apart from securing prime real estate, Tesla has also begun hiring for its India operations. Last month, the company listed job openings for 13 mid-level roles, including store managers and customer relationship managers, indicating an aggressive expansion strategy.
India’s EV Market & Tesla’s Impact
India is the third-largest automobile market globally, and Tesla’s entry is expected to accelerate the electric vehicle revolution in the country. With the Indian government pushing for EV adoption through incentives and infrastructure development, Tesla’s presence is set to boost demand for sustainable mobility solutions.
Industry experts believe Tesla’s launch will drive competition among domestic automakers like Tata Motors and Mahindra, who are already investing heavily in EV technology. Tesla’s initial strategy reportedly includes importing cars from Berlin while evaluating potential manufacturing operations in India.
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