Fast food giant Yum! Brands, known for their popular chains like KFC and Taco Bell, are embracing the wave of artificial intelligence (AI) to enhance their operations. The company’s chief digital and technology officer, Joe Park, has revealed their increased investment in technology and automation, aiming to streamline processes and meet the demands of the digital age.
According to a report by the Wall Street Journal, Yum! Brands is exploring AI-powered solutions for food preparation in the kitchen, with the goal of influencing every aspect of its restaurants’ operations, including Taco Bell, Pizza Hut, KFC, and Habit Burger Grill. This move reflects a broader industry trend toward integrating AI into various aspects of business operations for efficiency and productivity gains.
The company’s focus on digital transformation is evident, with approximately 45% of its sales now coming from digital channels, a significant increase compared to 2019. This shift underscores the growing importance of technology in shaping customer experiences and driving sales growth in the fast food industry.
In an interview, Yum! Brands’ chief technology officer highlighted the company’s vision of embracing an “AI-first mentality” throughout its quick-service restaurants (QSRs). He emphasized the limitless opportunities for leveraging AI to optimize operations and improve decision-making processes at every step of the customer journey.
One of the notable advancements in this direction is the development of a mobile app called ‘SuperApp’ for restaurant managers, enabling them to access operational guidance and support in real time. This innovative tool demonstrates Yum! Brands’ commitment to leveraging technology to empower its workforce and enhance operational efficiency.
The adoption of AI comes at a crucial time, particularly in response to changes in labour laws, such as California’s minimum wage law reform. With rising labour costs, many fast-food operators are turning to AI-driven solutions as a means to reduce expenses and increase profitability. By automating repetitive tasks and optimizing workflows, AI has the potential to drive cost savings and operational improvements in the fast-food industry.
Overall, Yum! Brands’ strategic investment in AI reflects its commitment to staying ahead of the curve in a rapidly evolving digital landscape, ensuring that its iconic restaurant chains remain competitive and relevant in today’s market.
