In a bold move to captivate audiences across India, Disney+ Hotstar has launched an electrifying campaign for the OTT debut of Marvel Studios’ Deadpool & Wolverine. To elevate excitement around this much-anticipated release, the platform has roped in Bollywood action star Vidyut Jammwal and YouTube sensation Bhuvan Bam, creating a unique fusion of Marvel’s global appeal with local flair. The campaign aims to build a sense of anticipation and excitement for the action-packed adventure, now available in Hindi, Tamil, Telugu, and English, ensuring a wider audience can enjoy this Marvel extravaganza in their preferred language.
Vidyut Jammwal: Action and Adventure Unite
Known for his stellar martial arts skills and high-octane action performances, Vidyut Jammwal perfectly resonates with the intense energy and stunning stunts featured in Deadpool & Wolverine. As a fan of action films himself, Jammwal shared his excitement for the movie’s action sequences, emphasizing how the film aligns with his passion for thrilling, high-energy cinema.
“I’m someone who enjoys action films, Deadpool & Wolverine took me on a ride unlike any other,” Jammwal expressed enthusiastically. “The action in this film is exactly why I love this genre—jaw-dropping stunts, epic visuals, and I’m excited to watch the bromance between Ryan Reynolds and Hugh Jackman again. Wolverine has always been iconic for me, and seeing him back in action with Deadpool is pure magic.”
He also noted the added appeal of the film being available in multiple regional languages. “What makes it even better is that it’s available in Hindi, Tamil, and Telugu, so Marvel fans get to enjoy all that action and energy in a way that feels even closer to home. It’s a ride you won’t want to miss!”
Bhuvan Bam: Humor and Relatability Shine
While Jammwal brought the intensity of action to the campaign, YouTube star Bhuvan Bam infused the promotion with his signature humor and relatability, making the high-stakes adventure of Deadpool & Wolverine feel more accessible to Indian audiences. Known for his unique comedy sketches and wide appeal, Bam’s quirky videos brought a local touch to the wild chaos of the film’s story.
“I’ve always admired Ryan Reynolds for his sharp wit and perfect timing—he’s just unbeatable when it comes to delivering a punchline!” Bam shared, reflecting on the film’s humor and star power. “Watching him as Deadpool team up with Wolverine’s raw intensity makes for an insane combo that has you hooked from start to finish. There’s everything from wild action and razor-sharp comedy to real camaraderie and superpowers that are just epic to watch.”
Bam also highlighted the film’s appeal for Indian audiences, particularly with the option to enjoy it in local languages. “For fans like me who love seeing these larger-than-life heroes in our own language, this one’s a total treat. I can’t wait for everyone to dive into this desi-style blockbuster experience—it’s the perfect mix of masala and dhamaal!”
Interactive Campaign to Boost Engagement
Disney+ Hotstar spared no effort in making sure Deadpool & Wolverine reached audiences far and wide through its innovative promotional campaign. The platform partnered with popular apps like PhonePe, Snapchat, and MCanvas to create engaging, interactive content that would draw users into the Marvel universe.
One of the highlights of the campaign was the animated content featuring Deadpool and Wolverine, available on PhonePe, which allowed fans to interact with their favorite characters in a fun and creative way. Additionally, custom Snapchat lenses gave users the chance to immerse themselves in the Marvel world, providing a unique and personal experience that engaged fans in a dynamic, new manner.
The campaign was designed to cater to a diverse audience, amplifying the visibility of the Deadpool & Wolverine release across multiple digital platforms. It successfully combined Marvel’s iconic action with local cultural references, creating a buzz among fans from all backgrounds.
