Air India has announced a new travel policy for its employees, including top management, requiring them to fly in economy class starting April 1. The move is aimed at freeing up premium seats for paying passengers, as the airline works on enhancing its customer experience following criticism over flight delays.
The policy states that airline staff will only be upgraded to premium economy or business class if seats remain unsold 50 minutes before departure. This initiative was first reported by The Times of India and later confirmed by an Air India spokesperson.
“With this, we want to ensure that our premium seats—experiencing high demand—are available for customers first. This decision reflects our commitment to a customer-centric culture in the new Air India,” the airline’s spokesperson said.
India is one of the world’s fastest-growing aviation markets, with domestic air passenger traffic increasing at an annual rate of 10-12% over the last decade, according to government data. The demand for air travel has surged, putting pressure on airlines to optimize operations and enhance customer satisfaction.
Air India, formerly state-owned, was acquired by Tata Group in 2022. Since then, the airline has undergone significant changes, including a merger with Vistara—Tata’s joint venture with Singapore Airlines—in 2023. The transformation strategy has included a multi-billion-dollar investment in new aircraft, fleet modernization, and rebranding initiatives.
As part of its aggressive turnaround strategy, Air India has ordered new aircraft, redesigned its logo, and revamped interiors for more than half its fleet. Additionally, Reuters recently reported that the airline is exploring a massive order for widebody jets from Boeing and Airbus, signaling its expansion plans for international operations.
The airline’s decision to prioritize paying customers over staff for premium seats aligns with its broader effort to enhance service quality and efficiency. By ensuring premium cabins remain available for revenue passengers, Air India is reinforcing its commitment to improving the overall travel experience and strengthening its market position.
With India’s aviation sector booming, Air India’s latest move underscores its determination to become a more competitive global airline. By implementing customer-first policies and making strategic investments, the airline is set to redefine its service standards and solidify its position in the evolving air travel industry.
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