Imagine walking into an ice cream shop, scanning the flavors, and spotting something truly unexpected—breast milk-flavored ice cream.
Imagine walking into an ice cream shop, scanning the flavors, and spotting something truly unexpected—breast milk-flavored ice cream. Sounds bizarre? Well, that’s exactly what baby brand Frida is planning to introduce.
On their Instagram, Frida announced their upcoming project: a breast milk-flavored ice cream called ‘Postpartum,’ set to launch exactly nine months after the release of their new 2-in-1 manual breast pump. The internet, unsurprisingly, is having a meltdown.
If your first reaction is a baffled “Why?”—Frida has an answer. In their press release, they claimed the idea is based on something they believe “everyone’s secretly wondered about.” The brand describes the ice cream as a “pitch-perfect representation of the sweet, creamy, nutrient-packed goodness we’ve all wanted to try but have been afraid to ask.”
They further explain that the ice cream will include some of the same nutrients as breast milk—Omega-3s for brain function, lactose for energy, vitamins like iron, calcium, B, and D, plus hydration-boosting H2O.
If you’re still skeptical, the company insists this is not a joke. A spokesperson clarified that the launch is serious and that they are expecting a “strong demand.”
The internet, however, disagrees. Strongly.
Once the announcement hit, the backlash was immediate. Social media users didn’t hold back their opinions, with comments ranging from disbelief to outright horror.
Some reactions were blunt:
Others raised very valid questions:
While some brands push the boundaries with unique flavors, Frida’s latest move has sparked more disgust than curiosity. Whether this is an attention-grabbing marketing tactic or a genuine attempt at innovation, one thing is clear—the internet is overwhelmingly against it.
So, we ask you: would you take a scoop of breast milk-flavored ice cream, or are you sticking to vanilla?
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