Lip oils have emerged as a hybrid makeup and skincare product for lips, offering both a glossy effect and nourishment. Brands like Dior, Hermes, Rare Beauty, Zara, and Fenty Beauty have introduced lip oils in recent years, garnering significant attention from beauty enthusiasts worldwide. These products, formulated with natural oils such as coconut, jojoba, almond, and chamomile, promise to hydrate and add a subtle shine to lips without the sticky feel often associated with traditional lip glosses.
In a market saturated with lipsticks, lip balms, and lip glosses, lip oils are gaining popularity as a versatile option. They are lighter than lip glosses but slightly heavier than lip balms, providing both moisture and sheen. While most lip oils are clear, tinted versions have also been introduced to offer a complete package of color, care, and shine for lips.
The appeal of lip oils extends to social media platforms like TikTok and Instagram, where beauty enthusiasts praise their effectiveness. The surge in demand for lip oils has prompted both international and Indian brands to include them in their product lines.
Key players like Hermès, Dior, and Fenty Beauty have capitalized on this trend by launching their versions of lip oils. Rihanna’s Fenty Beauty introduced the ‘Fenty Treatz Hydrating + Strengthening Lip Oil,’ while Selena Gomez’s Rare Beauty and Katrina Kaif’s Kay Beauty also joined the bandwagon.
The popularity of lip oils aligns with the trend of “skinification,” which emphasizes holistic skincare, including lip care. Multifunctional beauty products like lip oils, which offer skincare benefits alongside makeup, have become increasingly sought after.
While lip oils offer hydration and shine, dermatologists caution that they may not provide as much nourishment as lip balms. Lip oils are rich in fatty acids, which can improve the skin barrier function and prevent moisture loss. However, they may not deeply nourish the lips on their own and should not be used as a replacement for lip balms.
Despite this, lip oils remain a popular choice for those seeking a glossy, nourishing lip product that aligns with the trend of clean and natural beauty ingredients.
