Reliance Retail To Launch H&M Products On AJIO Platform

H&M, which previously held an exclusive partnership with rival online fashion retailer Myntra, is poised to broaden its reach through AJIO. The upcoming collection will include over 10,000 styles across various categories, including womenswear, menswear, kidswear, and home décor, thereby reinforcing H&M’s commitment to providing a diverse range of fashionable options.

AJIO’s CEO, Vineeth Nair, expressed enthusiasm about the partnership, stating, “Over the past couple of years, we have pushed the fashion horizon to bring the best of international brands to AJIO. The launch of H&M on our platform not only enriches the diverse tapestry of styles we offer but also symbolizes our commitment to providing our customers with the latest global trends.”

Yanira Ramirez, Country Sales Manager for H&M India, highlighted the strategic benefits of the collaboration, saying, “By harnessing AJIO’s robust digital platform and expansive reach, we are extending the accessibility of our diverse range of high-quality and affordable clothing to discerning customers nationwide. Our endeavor is to explore avenues for expansion and innovation continuously, enhancing the fashion experience for our customers.”

Additionally, AJIO will feature H&M’s Autumn/Winter 2024 collection, showcasing a blend of seasonal transitions with exquisite design elements. This collection is set to embrace the essence of autumn and winter, offering a palette of rich, sophisticated tones alongside detailed craftsmanship. From luxurious knits and tailored suits to statement leather pieces and accessories, H&M’s offerings promise to blend modern aesthetics with vintage opulence, all while maintaining accessible price points.

As part of its strategy to strengthen its brand portfolio, AJIO continues to prioritize the addition of top international brands, further solidifying its position in the competitive online fashion market. The collaboration with H&M represents a significant step in this direction, making the brand’s high-quality offerings more readily available to Indian consumers.