Instagram has significantly upgraded its carousel feature, allowing users to share up to 20 pieces of media—both photos and videos—in a single post. This marks a notable increase from the previous limit of 10 and is being rolled out to users globally. First introduced in 2017, the carousel feature has been a popular tool for sharing multiple pieces of content in one post, and this latest update enhances its functionality even further.
This expanded capability comes as a considerable boon for content creators. The increased limit offers more space to craft detailed outfit posts, elaborate travel diaries, or extensive meme collections, thereby providing more opportunities for audience engagement. The ability to include more media in a single post allows creators to tell richer stories, showcase diverse content, and better promote their products.
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Adam Mosseri, the head of Instagram, highlighted the new feature on the platform, noting its potential for creative freedom. “You can add up to 20 audio tracks to a single reel, giving you more creative freedom with your content,” Mosseri said. “You can align your audio with text, stickers, and clips while editing it on Instagram. When you do this, you’ll also create your unique audio mix that fans can save and reuse. Give it a try and let me know what you think.”
Despite these advantages, some users may not find the expanded carousel feature appealing. The prospect of scrolling through more than ten slides might be overwhelming, especially in an environment where users are already navigating a variety of content forms such as reels, stories, and notes.
This update follows Instagram’s recent shift in focus towards using views as the primary metric across all content formats, including photos, reels, stories, and carousels. This change aims to provide creators with a unified metric for tracking engagement across their diverse content.
In addition to the carousel update, Instagram has also enhanced its features for reels. Users can now add up to 20 audio tracks to a single reel, further expanding creative possibilities. This new multi-audio track feature allows users to blend different sounds and music tracks, creating unique audio mixes that fans can save and reuse.
