Taco Bell is marking the 20th anniversary of its beloved Mountain Dew Baja Blast, a tropical lime-flavored soft drink that first debuted exclusively for the fast-food chain in 2004. In celebration of this milestone, the company is offering a range of exciting promotions, including free drinks, limited-edition merchandise, and special offers. Here’s a detailed look at Taco Bell’s Bajaversary celebrations:
Free Baja Blast on July 29
On Monday, July 29, Taco Bell is giving away free medium-sized Mountain Dew Baja Blast fountain drinks or regular-sized Baja Blast Freezes. This offer is available both in-store and through the Taco Bell app, making it easy for fans to enjoy their favorite beverage on this special day.
Limited-Edition Stanley X Bajaversary Tumbler
Starting Tuesday, August 13, Taco Bell Rewards members have the opportunity to grab a limited-edition Stanley x Bajaversary tumbler. This exclusive merchandise will be available via the Taco Bell app at precisely 2 PM PST. The first 20 customers to redeem this offer will also receive a free Baja Blast for an entire year, adding an extra layer of excitement for loyal fans.
Baja Blast Gelato
Fans of Baja Blast can indulge in a new treat starting Tuesday, September 3. Taco Bell is introducing Mtn Dew Baja Blast Gelato, which will be available for a limited time nationwide through the Taco Bell app. This innovative dessert offers a unique way to enjoy the iconic flavor of Baja Blast.
$1 Happier Hour
In addition to these special promotions, Taco Bell is offering a $1 Happier Hour every day from 2 PM to 5 PM. During this time, customers can purchase a medium-sized Baja Blast drink or a regular-sized Baja Blast Freeze for just $1. Additionally, those dining in Taco Bell restaurants can enjoy free in-store drink refills.
Taco Bell’s Statement on Bajaversary
“For two decades, Mtn Dew Baja Blast has been the drink that loyal fans just can’t get enough of,” said Taylor Montgomery, Taco Bell’s Chief Marketing Officer. “We’re extremely proud of the synonymous, iconic duo Taco Bell and Baja Blast have become.”
“We’re celebrating this incredible milestone just as much as our die-hard Baja fans and can’t wait to share even more epic experiences, innovations, and rewards as we continue to fuel our fans’ love for Baja Blast,” Montgomery added.
