Getting views on TikTok but not seeing any growth in the number of followers can be frustrating to a content creator. After all, you need an audience that will constantly engage or leave comments and likes on your content to boost your account’s visibility.
If you also desire to make a career out of TikTok, you need a high follower count to unlock monetization features such as brand partnerships, creator funds, and other revenue streams.
When figuring out how to get more followers on TikTok, the easiest method to get you started is buying followers from a reputable seller. However, other helpful tactics can boost your followers.
1. Set Up Your Profile the Right Way
Think about what happens. A user will see one of your videos on the “For You” page and click your name to see what more you have to offer. At this stage, two outcomes are possible – they can either swipe your page and never see your content again or hit the “follow” button.
To get them to follow you, you want to design your profile the right way. You can do this by letting viewers easily know what you are about and the benefits they are likely to get by following you. Let’s discuss some of the key areas to focus on.
- Choose an appropriate username: Make it short and memorable. Whenever possible, ensure it’s similar to your other social platforms to make it easier for people to find you.
- Make the wording in your bio count: Don’t make the 80 characters you get in your bio about yourself and what you’ve accomplished. Instead, make it about what you do and how it can benefit your target follower.
- Add a link in your bio: Since you can’t give all the essentialdetails, add a link that redirects your viewers to another site where they can learn more about you.
- Enrich the real estate on your profile: Utilize the pin video and playlist feature to curate the best videos that will keep viewers binging. The more videos they watch, the more likely they are to know and like you.
2. Monitor Your Target Audience to Post When They Are Active
When looking for how to get more followers on TikTok, you have to know everything about your target audience, including the time they’re most active on the platform. And this pays off handsomely in a number of ways.
First, it helps you prepare your content early enough and schedule it ahead of time. This way, it will appear when your target users are scrolling through their feeds. Likewise, there is a higher possibility they will come across it, engage with it, and share it with others. If you post consistently at the same time and your content is educational or meets their entertainment needs, they will reciprocate by following you.
Second, it gives you a chance to have real-time conversations while responding to questions, comments, and messages. Such engagements demonstrate that you value their input and actively listen to their feedback. It also builds trust and encourages them to become followers.
3. Use Promote to Make Your Account More Visible
Within the TikTok app, there’s a feature called Promote. It allows businesses and creators to pay for ads to increase the visibility of their content. The feature accurately targets recommendationsof your content to an audience that consumes similar content to yours. There are various types of ads, including:
- In-feed ads that appear in the “For You” feed section as users scroll through
- Branded hashtag challenges around a given topic or theme that pop up on the “Discover” page
- TopView ads, which play as full-screen video ads immediately upon opening the TikTok app
4. Exploit User-Generated Content
Nowadays, it’s not only influencers or trendy music that can promote your TikTok account to gain more followers. You can leverage user-generated content from your current followers to attract viewership.
Content such as funny videos, challenges, and hashtags are effective in boosting brand following, engagement, and visibility for your account. To get hold of such content, you can challenge your followers to produce content relating to a specific theme and share it.
The resulting trend triggers a ripple effect and draws more followers to your brand. This is because most people can relate to content from ordinary people, not the usually polished videos from brand ambassadors or influencers.
5. Create a Content Series
Most people identify TikTok with one-off videos. However, when searching for how to get more followers on TikTok, you can deviate from the norm and create a content series. These are strings of videos revolving around a common theme.
The connection between the videos offers continuity to your audience and keeps them yearning for more. You can make your series simple or complex, provided they keep your followers glued to your content.
Although this strategy pays off, it requires effort and commitment. Here are some steps to follow to create a good content series.
- Single out the main theme of your series and define a plan for breaking it into episodes.
- Come up with a reason or hook to keep viewers engaged. This can be a rhetorical question, a challenge, or a call to action.
- Ensure you post consistently to help build anticipation and also encourage viewers to make referrals to their networks.
- Encourage audience feedback and use it to adapt or make changes to your series.
6. Experiment With Video Length
Typically, most TikTok videos range between 15-30 seconds. This length is popular since it offers catchy content that is easy to engage with without taking much time. However, although short videos seem ideal, they limit you from exploiting a topic or theme.
At the same time, posting longer videos may be dismissed by people who prefer touch-and-go content. As such, you can find a middle ground by playing around with video length ranging between 30-60 seconds.
Such length offers a comfortable medium that most viewers can tolerate. It also allows you to create content long enough to be more engaging and short enough to keep your followers attentive. You can also use different video lengths to get an idea of what works best for your current audience and appeals to potential followers.
Time to Boost Your TikTok Followers
There’s no one-size-fits-all solution when it comes to amassing more followers on Instagram. You can explore all the methods available and choose the ones that work for your brand. However, the ultimate goal should be to remain active and engage with your audience.
