Gen Z

How Will Gen Z’s Unique Shopping Habits Shape India’s $2 Trillion Economy?

A new report from Boston Consulting Group (BCG) and Snap Inc. sheds light on the remarkable spending power of India’s Gen Z, highlighting a demographic poised to transform the nation's economic landscape. Titled “The $2 Trillion Opportunity: How Gen Z is Shaping the New India,” the report reveals that Gen...

Work Life Balance: Survey Claims 47% GenZs Choose To Leave Jobs In 2 Years

A recent survey reveals that 47% of Generation Z professionals are considering leaving their jobs within the next two years, with many placing a high priority on work-life balance when evaluating potential employers. The report, titled "Gen Z at Workplace," is based on insights from over 5,350 Gen Z individuals...

3 In 4 Gen Z Users Feel Anxious After Social Media Use: Reports

In today's digital age, social media has become an integral part of life, especially for Generation Z. From school assignments to entertainment, this generation is perpetually connected to the internet, with much of their time spent on platforms like Facebook, TikTok, and Instagram. However, while these platforms offer a way...

YouTube’s 2024 Culture & Trends Report Highlights Rise of Gen-Z Content-Creators

In its latest annual "Culture & Trends Report," YouTube has turned the spotlight on a significant and growing trend among Gen-Z: It shows that loyal fan users include fans who are also prosumers. This 2024 version shows that a sensational 65% of Gen-Z participants described themselves as ‘video creators. ‘...

Are Gen Z Really Prioritizing Self-Care?

Generation Z (Gen Z), those born between the mid-1990s and early 2010s, is really into looking after themselves. They're all about making sure they feel good mentally and physically. Let's dive into how Gen Z is doing self-care differently and why it matters. Living in a Digital World Gen Z...

Is Gen Z’s Social Media Influence Overhyped?

In today's digital era, Generation Z (Gen Z), born between the mid-1990s and early 2010s, stands out as a pivotal force shaping the landscape of social media. With their natural affinity for technology and a penchant for genuine expression, Gen Z is revolutionizing the way we engage, communicate, and consume...