Pernod Ricard

Luxury brand LVMH Gets Caught Up In An EVs-vs-Booze Battle

A new trade war is unfolding between the European Union (EU) and China, with luxury brands like LVMH, Pernod Ricard, and Remy Cointreau at the center of the storm. The dispute, sparked by EU tariffs on Chinese electric vehicles (EVs), has escalated into China imposing heavy tariffs on European brandy,...