Shein

The Chinese Shopping Brand Re- Entering Indian Market which Is A Headache To Zara And H&M

After a four-and-a-half-year absence, Chinese-origin fast-fashion giant Shein is re-entering the Indian market through a strategic partnership with Reliance Retail. The brand's app was initially banned on June 29, 2020, as part of a government crackdown on over 200 Chinese apps under national security concerns. The relaunch is being conducted...