Streaming platforms

The Rise of OTT Stars: How Streaming Is Reshaping Bollywood’s Power Structure

From Side Roles to Spotlight In the ever-evolving landscape of Indian entertainment, OTT platforms have emerged as powerful disruptors — breaking traditional Bollywood norms and rewriting the rules of stardom. Platforms like Netflix, Prime Video, and Disney+ Hotstar (now JioHotstar) are no longer just alternatives to cinema; they’ve become the...