The internet has been flooded with AI-generated Studio Ghibli-style images, leading OpenAI CEO Sam Altman to call for a pause as demand skyrockets beyond expectations.
Studio Ghibli’s signature hand-drawn aesthetic has enchanted audiences for decades, evoking nostalgia and dreamlike worlds. Now, OpenAI’s latest image generation tool has made it possible for users to create Ghibli-inspired portraits, memes, and reimagined movie posters at the click of a button.
However, the overwhelming popularity of this feature has led to an unprecedented surge in usage, pushing OpenAI’s resources to their limits.
As AI-generated artwork flooded social media, Sam Altman took to X (formerly Twitter), pleading with users to slow down.
“The demand is insane. The team needs sleep,” he wrote.
When a user jokingly suggested firing the developers behind the feature, Altman defended them, calling them the “best team in the world” and highlighting their achievements in developing Artificial General Intelligence (AGI) and building one of the largest AI-powered platforms from scratch.
One user on X says, “Fire your team”
To control the surge in image generation, OpenAI has imposed limits on the feature. While paid subscribers—including ChatGPT Plus, Pro, Team, and Select users—retain access, free-tier users now face a daily cap of three images.
In response to a question about AGI progress, Altman humorously noted, “It will come sooner if you stop using our GPUs to make images.”
On Thursday, OpenAI introduced temporary rate limits, with Altman explaining that the company’s GPUs were “melting” under the overwhelming load. He assured users that improvements were in the works and that the tool would be more efficient soon.
Despite the enthusiasm surrounding the new image generator, its rollout hasn’t been entirely smooth. OpenAI had to delay free user access and fix a bug that caused inconsistencies in image generation.
The company touts GPT-4o as its “most advanced image generator yet,” offering improved accuracy, better text rendering, and more lifelike object relationships. Unlike its predecessor, DALL·E, which generates images in one go, GPT-4o constructs them step by step for greater realism.
Amid the Ghibli-style frenzy, Sam Altman himself joined in on the fun—updating his profile picture to an AI-crafted Ghibli-style version of himself.
Despite the chaos, OpenAI’s latest feature has once again proven how AI-driven creativity can capture imaginations worldwide—even if it means overloading GPUs in the process.
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