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Apple is preparing to introduce significant changes to both its hardware and software lineup this year. Reports suggest that the company could launch its slimmest iPhone yet, possibly named the iPhone 17 Air, in 2025. Alongside this, Apple is rumored to be making another major shift by replacing the iPhone 17 Pro Max with a new Ultra model when it is released in September.
iPhone 17 Ultra: What to Expect
According to a recent report from South Korea, Apple is planning to introduce an Ultra model in place of the existing Pro Max variant. Apple has already used the Ultra name for its high-end Apple Watch, and now seems to be the right time to extend it to the iPhone lineup as well.
Other smartphone brands like Samsung, Vivo, and Xiaomi have already introduced Ultra models, and Apple could be the next to follow this trend with its most premium iPhone.
Key Features of the iPhone 17 Ultra
The rumored iPhone 17 Ultra is expected to bring several upgrades to justify the name change. Reports suggest that Apple will introduce a smaller Dynamic Island notch on the display, making the screen even more immersive. The device is also likely to feature a new vapor cooling system, which was recently mentioned in earlier leaks.
Apple is expected to continue offering 12GB RAM in its high-end models, with the iPhone 17 Ultra and iPhone 17 Pro both running on the powerful A19 Pro chipset. This would make the Ultra variant one of the most powerful iPhones ever made.
In addition, the Ultra model will need significant camera upgrades to stand out from the rest of the lineup. While details are still scarce, more information is likely to emerge as we get closer to the launch event later this year.
Price Hike Expected for Ultra Model
Apple’s strategy with the recent launch of the iPhone 16E indicates that the company is willing to increase prices for its premium devices. Given this trend, the iPhone 17 Ultra could be priced higher than the Pro Max models from previous years. Apple may be positioning the Ultra model as a true luxury offering with advanced features and cutting-edge technology.
As we move closer to September, more leaks and reports are expected to shed light on Apple’s plans for the iPhone 17 series. If these rumors turn out to be true, Apple fans could see a significant transformation in the iPhone lineup, setting new standards for premium smartphones.
