Telecom major Airtel (Bharti Airtel) has extended its Wi-Fi service to an additional 2.9 million new households in Madhya Pradesh and Chhattisgarh, the company said in its exchange filing on Thursday. The company has also expanded its services to 1 million new households in Bihar and Jharkhand, according to the filing.
Wi-Fi is a wireless networking technology that allows devices such as computers, mobile devices, and other equipment (e.g., printers and video cameras) to connect to the Internet.
The company has been actively working to extend its footprint among telecom users in the country. On July 29, the company announced that it had begun re-farming its existing mid-band spectrum to accommodate the rapidly increasing traffic demand on its 5G network. According to the exchange filing, the company is reallocating its mid-band spectrum to expand 5G services across the 1800, 2100, and 2300 MHz bands nationwide. Telecom companies have witnessed a growing number of customers transitioning to 5G in the country.
India: @airtelindia Expands Wi-Fi Service to 3.9 Million New Households in MP, Chhattisgarh, Bihar and Jharkhand https://t.co/oRX5uSUBK6
— Telecom TALK (@TelecomTalk) August 8, 2024
Reacting to the move, Ritesh Agarwal, CEO of Bharti Airtel Madhya Pradesh and Chhattisgarh, said, “With Airtel Wi-Fi, customers can unlock a wide range of entertainment options, including access to 20+ OTT platforms, 350+ television channels, and reliable high-speed wireless Wi-Fi service at an affordable tariff starting at Rs. 699 a month. We hope customers make the most of this and enjoy endless entertainment.”
Sujay Chakrabarti, CEO of Bharti Airtel Bihar and Jharkhand, said, “I am happy to announce that Airtel Wi-Fi has now reached every nook and corner of Bihar and Jharkhand. We hope customers make the most of this and enjoy endless entertainment.”
According to the filing, customers in Bihar and Jharkhand will have unlimited access to leading English and Hindi OTT platforms, including Netflix, Amazon Prime, Disney+ Hotstar, SonyLIV, and top channels like Star Plus, Sony, and Zee TV, among others.
In June of this year, the company participated in the 5G auction organized by the Ministry of Communication. In the same month, the company announced a price hike across all its prepaid and postpaid plans. At the time of the rate hikes, the company stated that the mobile average revenue per user (ARPU) needs to be upwards of Rs 300 to ensure a financially healthy business model for telecom companies in India.
(With ANI Inputs)
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