A visionary in the business world, Willi Würms, is leading the charge in developing revolutionary fintech solutions aimed at transforming how family offices, asset managers, and high-net-worth individual (HNWI) families manage their finances with unprecedented ease and sophistication. Drawing from his extensive experience with global financial institutions such as Credit Suisse and UBS, as well as partnerships with VISA and Mastercard, Würms is poised to introduce groundbreaking innovations in the fintech landscape.
Willi Würms is on a mission to transform the fintech landscape with innovative solutions designed to streamline financial management for family offices, asset managers, and high-net-worth individuals (HNWIs). Leveraging his experience with prominent financial institutions such as Credit Suisse and UBS, and his collaborations with VISA and Mastercard, Würms aims to introduce cutting-edge tools that enhance financial ease and sophistication.
With a professional background that includes luxury hospitality and elite financial management, Würms identified a significant demand for more advanced and user-friendly financial tools. He is currently spearheading projects to develop specialized digital wallets intended to simplify household expenses for affluent families and HNWIs, as well as manage superyacht and family enterprise expenditures. These digital wallets will feature an AI-powered digital concierge to ease financial management for intermediaries and end-users alike.
Würms’ vision extends beyond personal finance management, aiming to revolutionize asset expense management by integrating AI-powered wallets into cars, homes, yachts, and aircraft. These systems are designed to facilitate and optimize spending, providing precise expense reporting.
“Imagine your car, home, or yacht managing its own expenses, anticipating needs, and optimizing spending with detailed insights for future budgets. This isn’t a vision of the future; it’s the innovative reality we’re building today,” Würms states.
For instance, a car equipped with an AI-integrated wallet could autonomously handle tolls, maintenance, and electric charging, aligning with sustainability goals. This system would tailor expense allocations for items like tire wear and routine maintenance based on individual usage patterns. Users could receive detailed breakdowns of commute costs, including car washes and maintenance, pinpointed to the exact cent. Additionally, the AI could provide personalized driving tips to enhance fuel efficiency and extend vehicle lifespan, along with professional advice on reducing overall costs and wear and tear.
This technology could also extend to trucks, enhancing logistical efficiency, or to superyachts and planes, managing everything from docking fees to routine upkeep with precision and transparency. Scaling this technology to encompass entire fleets or company-wide wallets could transform how businesses manage finances, paving the way for a new era in financial management.
Würms envisions a future where financial transactions are effortlessly managed by smart, AI-driven systems, offering precision, transparency, and convenience in every aspect of life, from daily commutes to luxury travel, while ensuring that every payment is ultimately approved or disapproved by the designated person.
In addition, Würms is developing a B2B banking-as-a-service solution, currently in beta testing with banking service providers, slated for launch soon. This solution will allow businesses across various industries—supermarket chains, car manufacturers, sports brands, asset managers, and high-end retailers—to implement their own fintech banks. This will enhance customer loyalty, better anticipate customer needs, and improve operational efficiency, particularly in stock management.
Willi Würms’ goal is to revolutionize lifestyle services linked to payment devices and general expense management. His projects are set to redefine the fintech industry, combining the latest AI technology with practical solutions for both mass market and HNWI clients.
Reports indicate that Würms has secured significant support from influential market players through successful discussions with several high-end brands, ensuring robust backing for his B2B AI/fintech solutions. This collaboration heralds an exciting future for innovative financial technology.
