Cricket legend Sachin Tendulkar issued a warning on Monday about a manipulated deep fake video featuring him promoting an app. Tendulkar, spotting the manipulation, urged fans to report such instances, emphasizing the need for social media platforms to be vigilant and responsive to complaints. He tagged the Maharashtra Cyber Police, Union Electronics and Information Technology Ministry, and Union Minister of State for Electronics and IT Rajeev Chandrashekar in his tweet.
Tendulkar stressed the importance of swift action to curb the spread of misinformation. This incident follows a similar case involving actor Rashmika Mandanna, where a deep fake video raised concerns about digital safety. Union Minister Ashwini Vaishnaw had previously issued notices to social media platforms, urging them to identify and remove deepfake content, highlighting the potential consequences if platforms fail to take adequate measures.