Samsung Overtakes Apple as Top Smartphone Brand Globally: IDC Report

Samsung dethroned Apple to claim the top spot as the leading smartphone brand globally, as reported by IDC. The study indicates a 7.8% increase in global smartphone shipments, totaling 289.4 million units in the first quarter of 2024.

In Q1 2024, Samsung shipped 60.1 million units, securing a market share of 20.8%. Meanwhile, Apple experienced a 10% decline in shipments, reaching 50.1 million units. In the same quarter last year, Apple had shipped 55.4 million iPhones, holding a market share of 17.3%.

Xiaomi captured the third position with a market share of 14.1%, shipping slightly over 40 million units in Q1 2024.

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Ryan Reith, IDC’s Group Vice President for Worldwide Mobility and Consumer Device Trackers, anticipates Samsung and Apple to maintain their dominance in the high-end market segment. However, he acknowledges the resurgence of Huawei in China and significant gains from Xiaomi, Transsion, OPPO/OnePlus, and vivo, which may prompt both Samsung and Apple to explore new avenues for expansion and diversification.

Popal, from IDC, highlights a power shift among major players in the market, with Xiaomi’s strong comeback after facing substantial declines in recent years, and Transsion establishing itself as a formidable presence in the top five, fueled by aggressive growth in international markets.

Transsion emerged as the fastest-growing brand, experiencing an impressive 84.5% increase in shipments. The Chinese conglomerate shipped 28.5 million units, capturing a market share just under 10%.