The Abu Dhabi Housing Authority (ADHA) has introduced its new visual identity, showcasing its dedication to revolutionizing the housing sector in Abu Dhabi and improving the lives of Emirati citizens across the region.
The new visual identity, highlighted by the Authority’s revamped logo, draws inspiration from traditional ‘Arish Houses’ and Emirati palm frond weaving. Infused with contemporary design elements inspired by modern architectural plans, the logo seamlessly blends heritage with modernity.
Mohamed Ali Al Shorafa, Chairman of the Department of Municipalities and Transport and Chairman of the Board of Directors of ADHA, emphasized the Authority’s commitment to building modern, integrated residential communities that reflect national identity and heritage.
Echoing the vision of the Abu Dhabi government, the initiative aims to enhance community living standards, promote well-being, and foster family stability in the Emirate. Al Shorafa underscored the Authority’s unwavering dedication to implementing directives from the wise leadership to provide dignified livelihoods for citizens and improve their quality of life.
Hamad Hareb Al Muhairi, Director-General of ADHA, emphasized the Authority’s strategic roadmap to deliver innovative housing solutions and cultivate integrated communities. The new visual identity symbolizes ADHA’s dedication to enriching citizens’ lives by harmonizing tradition with modernity, in line with the aspirations of the wise leadership to achieve social well-being and family stability.
Established in 2012, ADHA has been instrumental in providing adequate government housing to citizens across Abu Dhabi, overseeing the allocation of over 40,000 residential plots and more than 16,000 built houses. Additionally, approvals for over 48,000 housing loans and exemptions for over 4,000 beneficiaries have been granted, with the total value of residential benefits exceeding AED147 billion.
