Amul Makes International Debut With US Launch

Amul, the renowned dairy brand synonymous with the ‘Taste of India’ tagline, is set to make its international debut by offering its range of fresh products in the United States.
Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), which operates Amul, shared the exciting news, stating, “I am pleased to announce that Amul will be introducing its fresh milk products in the United States of America.

We are proud to have partnered with the Michigan Milk Producers Association, a 108-year-old dairy cooperative in the US, and this announcement was made during their annual meeting on March 20 in Detroit.”

“This marks the first time that Amul’s fresh product range will be launched outside India, and in a market like the United States, which boasts a significant Indian and Asian diaspora,” Mehta informed ANI. Mehta expressed Amul’s aspirations to expand its brand globally and become the largest dairy company, aligning with the vision outlined by Prime Minister Narendra Modi during the golden jubilee celebrations.

Amul’s remarkable entrepreneurial journey has positioned it as one of the leading dairy brands worldwide.During the golden jubilee celebration, Prime Minister Modi highlighted the transformation of a sapling planted by Gujarat farmers 50 years ago into a towering tree, symbolizing Amul’s growth and success.

With exports to over 50 countries, Amul operates through 18,000 milk cooperative committees, involving a network of 36,000 farmers and processing more than 3.5 crore litres of milk daily.

The dairy sector’s evolution in India, particularly the pivotal role played by dairy cooperatives since the inception of Operation Flood, is integral to the country’s development narrative, especially as India now stands as the largest milk producer globally.
India’s contribution to global milk production stands at about 21 percent, marking a significant milestone considering its earlier status as a milk-deficit nation reliant on imports during the 1950s and 1960s.

Following then Prime Minister Lal Bahadur Shastri’s visit to Gujarat’s Anand district in 1964, the National Dairy Development Board (NDDB) was established in 1965 to support the creation of ‘Anand pattern’ dairy cooperatives nationwide through the Operation Flood initiative, implemented in phases.

Verghese Kurien, hailed as the “Father of White Revolution” in India, served as the inaugural chairman of NDDB. Kurien, along with his team, spearheaded the launch of the project, which aimed to organize Anand-pattern cooperatives in milk sheds across the country, facilitating the transportation of liquid milk produced and procured by milk cooperatives to urban centers.