The Guardian is quitting X! Leading British Daily, is claiming that now there has been a major surge in toxicity on the platform.
The toxic environment on X has been a long term issue for the media outlet, particularly during the recent U.S. presidential election. So now, they have decided to permanently leave this social media platform owned by Elon Musk.
Why it is quitting X?
“We wanted to let readers know that we will no longer post on any official Guardian editorial accounts on the social media site X. We feel that the benefits of being on X are now outweighed by the negatives and that resources could be better used promoting our journalism elsewhere,” said The Guardian, in a statement on November 13.
The Guardian has alleged that X, mostly have disturbing content, ranging from conspiracy theories and far-right propaganda.
What is the problem with Elon Musk’s X?
They also alleged that since Elon Musk has became the owner of X, the situation has worsen. “I mean, Elon does control the room in a certain way, maybe certain narratives that are being allowed to flourish because of his presence or view.”
Elon Musk, took over the platform in 2022 and rebranded it as X, and has received harsh criticism for how he runs the platform, from policy to content moderation.
The Guardian have questioned Elon Musk’s political role in US high stake elections. It may have helped helped Donald Trump’s campaign.
After Trump’s victory as President-elect, Trump has picked Musk to lead a newly created Department of Government Efficiency (DOGE), tasked with improving governance and reducing waste.
Social Media Is Important for Media
The Guardian has more than 30 official accounts and a combined following that exceeds 20 million on X. It will halt all editorial postings on the platform, though, clarifying in a statement that individual reporters will be free to use X for news-gathering purposes.
“Social media can be an important tool for news organizations and help us reach new audiences,” The Guardian stated, “but, at this point, X now plays a diminished role in promoting our work.”
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